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| Random Lecture |
Being viral for the purposed of marketing are related to the consumer and potential of return. But now days, with the variety of media social, being viral has potential for many purposed and from many reason. According to Dianthe & Iskandar (2016):
"Viral term referred to quick sharable content from one to another. Viral video may define as widespread of popular video with get at least 100,000 views and quickly shared to other through email, instant messages, and media sharing website (Wallsten, 2010)."
To analyze the reason of viral Dianthe & Iskandar (2016) explained: " Lots of reason behind video becomes viral has been studied by expertise.
Pirouz et al. (2015) has mentioned humor, amazing and disgusting contents drive higher views. Further, content of video which has maximized the influence of strong emotion evoked is likely to go viral (Izawa,2010; Berger & Milkman, 2011; Guadagno et al., 2013).
The entertaining, informative or intense, related to trend or event, attracting audience's desire to serve others- express individual, communicative among others, and thanked by others are the keys in making contents for video, thus it would go viral (Izawa, 2010; Unruly, 2015).
Relates to emotional response given to viral video, Unruly (2015) explicate the positive and negative emotions which likely aroused.
Positive emotions which mentioned are warmth, happiness, hilarity, and surprise, whereas the negative emotions such as confusion, contempt, anger, and disgust. Concisely, previous studies agreed that emotions are playing important role in making videos viral. Video which have intense emotional prompt more sharing and high numbers of views.
On the other hand, previous research also found the elements that make video become viral. West in 2011 then explored more about the elements of video that might drive it to viral. The findings of them shows there are several elements that make video goes viral which are Duration, Element of Laughter, Element of Irony, Element of Surprise, Presence of Musical Qualities, and Presence of Celebrity.
